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Previously Hotel Pelangi (by Grandzuri Group). Zuri Express is designed for the discerning business and leisure traveler who appreciates simplified elegance. Our brief was to re-brand and standardize the hotel’s positioning through the production of several key deliverable, inc. the tagline, identity, environmental, & guidelines.Through research, we created a memorable statement: ‘Stay Simple, Simply Stay’ that sums up the brand proposition for customers. The colour palette is 7 colours derived from the hotel’s initial name ‘pelangi’ that means rainbow and is also be used to differentiate the hotel’s divisions. The simplicity, personalized behaviour of the brand sets apart from its competitors, which currently being dominated by budget hotels that use forceful, too direct, and overt sales message. Interior By Grandzuri Design Team.
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