

We are designers based in Singapore and Indonesia. Since its initiation on 2009, we have worked on multi disciplinary projects includes brand development, graphic, typography, packaging, publication, interactive, environmental, to fashion (under XY lab). Our client varies from individual startup, corporate, to community. We help new brands to think big. Feel free to browse around the website and use the navigation at the bottom part. You can follow us on Facebook, Behance, and Twitter as listed.















Zuri Hospitality Management (initially, Grandzuri Group) is a business on various inter-related industries. Apart from operating hotels, the group also operates laundry and bakery. With its vision to be a global contemporary brand and its locally anchored heart, is all about offering unique experiences for discerning customers. Our brief is to define the brand that encapsulated in the phrase ‘Moving upwards and grow’ and creating an identity that is timeless. This project is still under development. Picture coming soon.

To Tie The Knot is a full service wedding promotional studio with design concern. Their mission is to set standard on the simple, meaningful, and yet modern wedding. This project is still underdevelopment, we are excited to see the release soon











Previously Hotel Pelangi (by Grandzuri Group). Zuri Express is designed for the discerning business and leisure traveler who appreciates simplified elegance. Our brief was to re-brand and standardize the hotel’s positioning through the production of several key deliverable, inc. the tagline, identity, environmental, & guidelines.Through research, we created a memorable statement: ‘Stay Simple, Simply Stay’ that sums up the brand proposition for customers. The colour palette is 7 colours derived from the hotel’s initial name ‘pelangi’ that means rainbow and is also be used to differentiate the hotel’s divisions. The simplicity, personalized behaviour of the brand sets apart from its competitors, which currently being dominated by budget hotels that use forceful, too direct, and overt sales message. Interior By Grandzuri Design Team.









Identity design for Italian Restaurant based in Indonesia: Vittobeneto®, Even the guy next door said “All is Good”. Vittobeneto® offering a wide-range menu of delicious and fresh main courses, pizzas and desserts. They have this rule: A plate is never enough for one another plate is not a sin. Inspired by their rule of fresh cooking, we came up with menu design that has its thought. We use a wooden cutting tray as a base menu, we create cheeky expression and sentences throughout the collaterals such: “Booked by the big boss” or “Don’t be shy to french kiss the glass”. And enjoy.










This particular project challenged us to create a brand identity for Shastra Art Gallery. Taken its name “shastra” from the ancient sanskrit scripture which means literature or knowledge, this contemporary art gallery sells artworks in many creative formats: merchandise, printing and paintings. Due to its close relation to the Sanskrit, the word Shastra in Javanese literature literally has the same meaning like in sanskrit literature. Inspired from history that was dated back to centuries old of Javanese scripture commonly called hanacaraka characters, we boiled down the idea of hanacaraka characters into a beautifully constructed logo and signatures.
The follow up of the Graphic / icon series for Woobbee Singapore, The brief was to redesign their website concept. we came up with a one page website with background that can be changed according to the customer’s favorite drink. website can be accessed at www.woobbee.com. Click play to see the framework.





Flux is a new entertainment center with game hub (on lv.1 ) and karaoke (on lv.2 ). The space design was inspired by the electrical current on circuit board whereas all the circuit lines are seamlessly connected throughout the entire sections. By understanding the nature of the business, the space is divided into single player, multiplayer cooperation, and multiplayer versus inside a spheroid as we call it as The Arena. The single player is segmented into public domain, vip, and smoking area for everyone’s convenient. Second level, guests are able to select the karaoke room that each of it has specific theme / mood.









Thinkwood is a sustainable and environmentally friendly packaging brand by Wongcoco. Illustrated into 3 chapters:
1. The Product Category, the icons simply illustrates the characteristic of each product.
2. The Process, the circle resembles a life-cycle-loop; a process on how Thinkwood manufactured its product. Short explanatory bubble is designed to help the user understand for each stage.
3. The Safety Icon, the title says it all.
2009 AIGA Design submission for Water Crisis issue . Interactive website presented in touch screen display where people could browse and find information about the water status on each country around the world and also an interactive page for the solution, history, quiz. Click play to see the interactive framework.

