Cirkel is a design and furniture firm based in Indonesia. Their products can be defined as a fusion of Indonesian and Scandinavian aesthetic that feature fluid contour throughout all the design. The company approached us to design their identity design includes logo and all the basic collaterals. We came up with the idea to translate five materials they use for majority of the furniture: wood, metal, fabric, fur, and marble into keygraphics.
Designed at Sciencewerk Studio Surabaya. 2015 for Cirkel. Scope ranged from Creative and Art direction, Identity Design. ¹ Art & Creative Direction, Danis Sie. ² Designer Albert Wijaya. ³ Photography Claudia Pranata.