Beauty of Refraction

Keshet is a distribution from in Singapore focusing on beauty products. The name, meaning “rainbow” in Hebrew, drives the core direction of the Keshet’s identity. Using parallel lines to symbolize light spectrums and hints of the seven colors of a rainbow within its visual elements, Keshet’s design is both an inconspicuous portrayal of a rainbow and also the vibrancy of beauty products. The logogram “K” has a dynamic function where it can be used as keygraphic and visual elements for all the design applications.






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