Of Sorts

Of Sorts is a visual storyteller a group of content creators and creative consultants specializing in unique, design centric concepts that tell a story. Each concept is based on a personalized direction and needs to convey one’s unique story to the world. Of Sorts are a gathering of graphic designers, photographers, product designers, visual merchandisers, decorators, interior designers, event planners, copywriters, marketing consultant and public relators – or simply put – chronic daydreamers who create stories.

We designed Of Sorts’ identity based on the notion of Stories of Sorts as stories have a special way of entrancing people, each word representing a brushstroke on a giant canvas. The dynamic brushstrokes patterns is also consorted with irregular die cut on every prints, letter pressed to create unusual, a very personal, natural touch.

Designed at Sciencewerk Studio Surabaya. 2016 for Of Sorts. Scope ranged from Creative and Art direction, Identity Design. ¹ Art & Creative Direction, Danis Sie. ² Designer Danis Sie / Natasha Ng.

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