Suiko The Water Tiger

Suiko, located beside the Qian River in Hangzhou, China, is concept store selling the nest eyewear from Japan. “Suiko”, directly translated to “Water Tiger”, is a mythical creature found in both China and Japan. In creating the brand’s identity, Sciencewerk infused both Chinese and Japanese elements in its design. Applying smooth, curved lines that symbolize the gentle river where the Suiko resides, the overall design alludes to both the location of the store and the legend behind its namesake. e logo, inspired by the Japanese family crest (kamon), depicts an imposing tiger with an S-shaped tail representing the brand’s initial. while waves adorn the packaging and stationery. A key element of Suiko’s stationery includes the unique business card that also functions as a matchstick holder to engage the customer.

Designed at Sciencewerk Studio Surabaya. 2014 for Suiko, China. Scope ranged from Creative and Art direction, Identity Design. ¹ Art & Creative Direction, Danis Sie. ² Designer Adji Herdanto. ³ Photography Evelina Kristanti.

  • Little Talk Coffee, Strange Little Nonsense

    Little Talk is a small coffeeshop in Bekasi strategically located near Insitu lake within Vida Bekasi. We originally came up the name Little Talk from the phrase 'Small Talk'. Small...

  • Of Sorts

    Of Sorts is a visual storyteller a group of content creators and creative consultants specializing in unique, design centric concepts that tell a story. Each concept is based on a...

  • Trope

    TROPE is a brand new cosmetic brand based in Taiwan and only using a mixture of natural ingredients for everyone. TROPE's identity concept is designed based on liquid azeotropic mixture....

  • Salsa’s Little Critters

    Coming Soon