Cactaceae

A Beautiful Strange From Different Realms

Cactaceae is a luxury furniture series and exhibition designed by Budi Kurniawan and produced by SANIHARTO. This collaboration combines high-end furniture with a comprehensive branding approach that we developed for the series, including naming and event identity. The narrative draws inspiration from the unique biomes where these unusual plants thrive. We created an imaginative world based on various biomes, from Desert Mirage and Sea Strand to The Prairie, Monsoon Forest, and Twilight Bloom. The series embraces a vibrant, colorful aesthetic, reflecting the diverse and often unusual characteristics of the cactus plant world.

The Species Book

The Cactaceae catalogue is crafted to evoke the feel of a storytelling book, featuring hand-stitched binding and refined materials. Each piece of furniture is named to follow the narrative of the Cactaceae species, with a unique twist. The catalogue is designed with vibrant colors to reflect the individuality of each furniture piece, inspired by its corresponding species.

From Dusk Until Dawn

The exhibition space, hosted at Bottega & Artisan, plays with colors and gradients to create contrast and visual interest with the displayed furniture. Each installation tells its own story, drawing inspiration from its respective biome. 

From reflective mirage-like films to displays transitioning from dawn to dusk, or even mountainous installations, the exhibition creates imaginative and captivating presentations.

Vivid Dreamscape

The dreamscape artworks extend beyond event branding, representing an identity that expands into subbranding. It playfully incorporates gradients and colors, transforming the original furniture into surreal, imaginative, and otherworldly forms. These alternate renditions create a dream-like reality that breaks the traditional seriousness of interior design exhibitions with vivid, imaginative visuals. The gradient is inspired by the transition between dusk and dawn, reflecting the hours when the cactaceae species is most active. These dreamscapes are also incorporated into the event branding and used as merchandise, doubling as artistic works.


Space
Bottega & Artisans


Interior
BK Studio


3D Visualizer
KOMA Visualizer


Creative Direction
Danis Sie


Art Direction
Yosephine Azalia


Illustration
Anneta Dewi


Designer
Danis Sie
Yosephine Azalia
Anneta Dewi