① We love pure randomness, consuming meme, pop culture, science fiction, edm, kpop, horror, comics, to anime.

② We don't have any awards as we are too broke for the entry fees, exhibition, or gala dinner tickets.

③ We think that client should choose designer like choosing spouse, only hook up with the similar vibe.

④ We are based in Surabaya, which is the second-largest city in Indonesia. But seriously, not everything has to be in Jakarta.

⑤ We avoid unpaid pitches unless we have an insider guaranteeing we'll get the job. (Nepotism, baby!)

⑥ We never stick to one process. Each project always have their own set course. 


 
  

 

UNIQLO Play

Logoplay, here and there

In collaboration with OfSorts, we created spaces that seamlessly blend retail, digital installations, and environmental graphic design for several significant activation projects for Uniqlo. These spaces showcase distinctive and impactful artwork, with playful variations and experimentation involving the Uniqlo logo and identity. It's here and there throughout the year and seasons.

Cubeplay

As part of the environmental graphics for Fitfest 2022 at Gelora Bung Karno Stadium, a digital installation featuring the cube play was created. This visual exploration showcases the 3D motion of UNIQLO's main logo, along with the subbranding of FitFest identity.

Simple Cube

Presented at UNIQLO SS2022 at Senayan City, the exhibit includes distinct sections such as Logoplay Skyline and other areas inspired by the new collection, each dedicated to imagination, skyline, flowers, and a holiday beach.

Interior & Build
OfSorts

Creative Direction
Danis Sie

Motion & Designer
Yosephine Azalia
Arief Bahari

Desa Kitsuné

identity | digital | experience

Lost Lindenberg

identity | egd | artwork

Synthesis

experience | identity