Estate 89

Bridging the past with the present.

ESTATE 89 by Registry is an event and exhibition space surrounded by an olive garden, and also serves as a showcase for Registry’s furniture collection. Our work spanned naming, spatial naming, narrative, visual identity, design direction, digital assets, and environmental graphics.

The identity is drawn from the old olive tree on site. We illustrated eight and nine branches to signal longevity, growth, and prosperity—a quiet emblem of time and connection. The design travels through fine print, materials, and brass details, with a palette shifting from warm daylight to calm evening to keep the atmosphere coherent from ceremony to celebration.

The Estate Experience

The name Estate was chosen because the site truly behaves like one — gardens and buildings arranged as a single, continuous domain. Spaces open into one another: halls connect to courtyards, paths extend into the olive grove. It feels less like a venue, and more like a property meant to be lived in, walked through, and gathered within.

We shaped the spatial narrative around three key areas that guide how people move and gather across the site: Chimes, a space of celebration, marked by a bell installation that signals shared moments; Tilapia, inspired by the harmony of a school of fish, representing togetherness and collective gathering; and Olea, the olive garden, a quiet ground for vows and promises, where the olive tree symbolizes longevity, growth, and prosperity.

Chimes

Chimes is the first hall where receptions and dinners begin, marked by an installation of bells that can be rung to signal key moments — a toast, a welcome, a vow. It turns celebration into a shared gesture. The surrounding signage uses stone and metal, forming a monolithic anchor for the space — grounded, calm, and memorable.

In Chimes, the signage is formed from natural stone combined with brass elements, creating a monolithic signage system that feels both grounded and sculptural. The stone provides weight and permanence, while the brass adds a subtle reflectiveness — making each piece function not only as wayfinding, but also as an object within the space, part signage, part artifact.

Tilafia

Tilafia is the courtyard and terrace area, inspired by the way tilapia move as a school of fish — gathering, flowing, and shifting together. The space includes a central fountain, becoming a natural point for people to meet, circulate, and stay connected. It’s the social heart of the Estate — open, fluid, and communal.

Olea

Olea is the verdant garden, planted with trees from around the world to create a landscape that feels both cultivated and natural. At its center, the olive tree near the chapel acts as a quiet focal point for vows, speeches, and intimate ceremonies — carrying the symbolism of longevity, growth, and prosperity. Alongside the garden, the Gallery provides a more private indoor setting for exhibitions and smaller gatherings, making this area the most reflective and personal ground within the Estate.

Signage here is expressed in two ways: stone markers inscribed directly into the landscape to guide orientation and movement, and botanical labels that identify the plant collection. The stone pieces are calm and monolithic; the plant signage is lighter and more informative — together allowing the garden to be both felt and understood without disturbing its quiet atmosphere.

Tabhga by BKStudio

Designed by Budi Kurniawan Studio,  the space draws inspiration from Tabgha,  a serene area along the shores of the Sea of Galilee. Once a peaceful sanctuary, Tabgha— before parts of it were lost to fire—was known as a place of abundance and provision, its ancient mosaics depicting fish and bread as symbols of generosity and nourishment. The deep sense of history and tranquility found there became the foundation of this design, shaping  a space that honors renewal, harmony, and the quiet beauty of life’s unfolding moments.